Kureusa Hara


+56 2 2928 2638

Her practice focuses on legal advice in matters of advertising legislation and consumer regulation, including digital marketing, product liability, recalls, adhesion contracts and e-commerce platforms. She advises companies before collective or individual actions, information requirements from authorities on consumer matters, preventive actions, mediations or complaint procedures before the National Consumer Service (Sernac) and the Self-Regulatory and Advertising Ethics Council (Conar). In addition, her general practice includes advice on intellectual and industrial property issues as well as litigation, unfair competition, licensing, distribution and franchising.


  • Compañía Minera San Gerónimo on its successful defense regarding the advertising content of its fungicides and bactericides before the National Council of Advertising Self-Regulation and Ethics (CONAR).
  • Kimberly Clark on filing an ethical claim before CONAR, regarding misleading advertising related to one of its products.
  • Riot Games Services on a successful defense in which the Court validated the Terms and Conditions of one of its videogames.
  • Several E-Commerce platform developer companies on the review and drafting of standard-form contracts, special offers and advertising.


  • Executive Coordinator of the Degree in Consumer Law, Universidad de Chile (since 2019).
  • Law Clerk of the Intellectual Property and Information Technology Group, Carey (2014-2016).
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