Eduardo Reveco
Associateereveco@carey.cl
+56 2 2928 2638
His practice focuses on consumer and advertising legislation, including digital marketing, product safety, recalls, adhesion contracts and e-commerce platforms. Additionally, his general practice includes the representation and defense of companies before actions to protect collective or diffuse and individual interest, as well as the exercise of faculties and attributions of the National Consumer Service (SERNAC), such as inspection procedures, information requirements, summons to legal representatives and/or officials, collective voluntary procedures, claim procedures, among others. Likewise, his practice includes the analysis of advertising campaigns, signage and labeling of products, as well as the presentation and defense of ethical claims, appeals and motions for contempt before the Self-Regulation and Advertising Ethics Council (CONAR) and the Advertising Ethics Tribunal.
REPRESENTATIVE EXPERIENCE
- Payment method issuing entities on the review of their security policies and measures and on the filing and processing of precautionary measures and lawsuits aimed at determining whether a user's lack of awareness of their transactions constitutes serious negligence or fraud, in accordance with Law No. 20,009 on Fraud.
- WOM on its defense and subsequent conciliation agreement with a consumer association that terminated a class action brought in relation to certain advertising pieces.
- Grünenthal and its Chilean subsidiaries, Laboratorios Silesia and Andrómaco on their defense in two collective actions for the collective and diffuse interest brought by a consumer association for alleged responsibility for defective contraceptives.
- Blanco y Negro on their defense in a collective action brought by a consumer association in relation to the suspension of televised sporting events.
- A health insurance company on its defense in a collective action brought by a consumer association.
- Iansagro (LDA) on successful product recall processes, representation in a collective voluntary procedure before SERNAC, whose agreement was judicially approved, and on its defense against individual actions and its protection of collective and diffuse interest.
- Various retail companies on their defense against legal actions brought by consumers and/or the consumer protection authority, inspection procedures and information requirements from SERNAC and/or the sectoral authority, as well as the implementation of standards consumer protection regulations in their sales in physical and electronic stores.
- Various multinational companies on the presentation and/or defense of ethical claims for advertising pieces that compromise the Chilean Code of Advertising Ethics before CONAR, as well as the filing and defense of appeals before the Court of Advertising Ethics. Additionally, a multinational cosmetic products company on its successful defense based on the inapplicability of the Consumer Protection Law and Law No. 20,416 (SME Statute).
AWARDS AND RECOGNITIONS
- Recognized in Consumer and Advertising Law, Legal 500.
- Recognized in Intellectual Property, Best Lawyers.
ACTIVITIES AND MEMBERSHIPS
- Professor of refresher courses, diplomas, and master's degrees on consumer law topics at various universities in Chile.
- Professor of the Postgraduate Degree in Consumer Law and Postgraduate Degree in Consumer Law and Regulated Markets, Universidad de Chile (since 2024).
- Academic expert in Consumer Law on the Board of the Competitive Fund for Consumer Associations, appointed by the director of SERNAC (since 2023).
- Professor of Consumer Law, Universidad Central de Chile (since 2023).
- Executive Coordinator of the Degree in Consumer Law, Universidad de Chile (2022).
- Teaching Assistant of Consumer Law, Universidad de Chile (since 2021).
- Teaching Assistant of Civil Law, Universidad de Chile (2014-2024).
PUBLICATIONS
- Co-author of the article "Compliance plans in the Consumer Protection Law", GPS Consumo. Professional Guide, Tirant lo Blanch (2022).
- Co-author of the article "About the terms and conditions in electronic contracting based on the imbalance in the rights and obligations of the parties",Chilean Magazine of Private Law, Fernando Fueyo Laneri Foundation (2022).
- Co- author of the book "The Law of Advertising in Chile", Tirant lo Blanch (2021).
- Author of the article “Disputes of a private nature between suppliers that the Consumer Law cannot and should not settle”, Law Magazine, Universidad Católica de Valparaíso (2020).
- Author of the article "Three issues of Law No. 19,496 in a single case: the applicability to micro and small companies; the independence of infringement action from the compensation action and the expiration period of the legal warranty", Chilean Magazine of Private Law, Fernando Fueyo Laneri Foundation (2020).
- Author of the article “Commentary to two erratic rulings that have granted the compensation for moral damages in class actions. A prelude to its standardization, amount and determination of the payable "common minimum amount" in virtue of Law No. 21,081?”, Consumer and Law Magazine, Fernando Fueyo Laneri Foundation (2019).
SEMINARS
- Presenter, “Litigation and alternative solutions to collective consumer disputes”, 19th Global Conference of the International Association of Consumer Law (IACL), Faculty of Law, Universidad de Buenos Aires, Argentina (2025).
- Presenter, National Conference on Procedural Law:
- XI Conference, "Local Police Courts and Consumer Law: A path of advances and zigzags", Universidad Diego Portales (2024).
- IX Conference, "Consumer associations and their role in collective voluntary procedures and actions to protect the collective or diffuse interest", Universidad de los Andes (2022).
- XIV Conference, "Pyrrhic class victories and paper judgments: When enforcement is a pipe dream", National Consumer Law Conference, Universidad Autónoma (2024).
- XIII Conference, "He who publishes first, wins: Advertising controversies in class actions", Universidad de Talca (2023).
- XII Conference, "Micro and small businesses in their role as consumers. A statute with more doubts than certainties", Universidad Adolfo Ibáñez (2022).
- XI Conference, "A practical look at the current state of the control of abusive clauses", Universidad Alberto Hurtado (2021).
- X Conference, "The admissibility examination of collective actions. A radical normative transition from rigor to simplicity", Universidad Andrés Bello (2020).
- Presenter, "Collective moral damages and punitive damages in collective actions for construction failures or defects", I National Conference on Real Estate Law, Universidad Central (2023).
RELATED AREAS
EDUCATION
- Law, Universidad de Chile (Summa Cum Laude).
- Degree Expert Advisor for Business and People in Consumer Law, Universidad Católica de Chile (best student of the promotion) (2019).
- Degree in Tort Liability, Universidad Católica de Valparaíso (2020).
- Update Course in Consumer Law: Current problems and perspectives, Universidad de Chile (2020).
- Master’s Degree in Economy and Consumer Law, Universidad de Castilla-La Mancha, Spain (2022).
ADMISSIONS
- Chile (2018).
LANGUAGES
- Spanish.
